Beijing International Craft Brewing Exhibition (BeijingBrew), founded in 2015, is a premier platform showcasing the history and consumer trends of China's beer industry. In 2025, it will celebrate its 10th anniversary, coinciding with the 10th anniversary of China's first craft brewing club, marking a significant milestone in the nation's craft brewing scene. With the support of the China Alcoholic Drinks Association since 2020, BeijingBrew has gained increased attention from professional alcohol marketing channels. The 2024 edition, held at the Beiren Etrong International Exhibition and Convention Center, attracted nearly 19,000 trade visitors, cementing its status as the leading craft beer event in China and Asia. Starting in 2024, the exhibition has enhanced its visitor targeting and professional screening, improving the quality and professional relevance of attendees, with some exhibitors even selling out their products during the event.