The Jiu Men craft beer brand was established in 2018, originating from home brewing and gradually evolving into a front-shop-back-factory model, becoming a large-scale licensed brewery. Its products are unique in flavor and high quality, aiming to bring consumers an experience different from traditional beer. The brand name is derived from Shenyang, a historic stronghold in the northeast, known as "the birthplace of a dynasty and the capital for two generations." "Jiu Men" originates from the remains of the city wall between the Great North Gate and the Lesser North Gate, reflecting ancient urban planning wisdom and historical changes. "Jiu," which means "longevity" and shares the same pronunciation as "alcohol" in Chinese, symbolizes the ultimate yang number and eternity, demonstrating the brand's respect for and commitment to tradition and culture.