In The Book of Rites · Seasonal Rules by Month, the official supervising wine-making was known as “Brew Chief”, who was the head of officials in charge of brewing and relevant policies in ancient times. It is the principle of Brew Chief as a label to introduce western techniques into China and transform ancient techniques for present-day needs. We integrate the essence of ideas in Chinese dietary habits, lifestyle, literature and art with pioneering brewing techniques around the world, to brew beer that satisfaction to the tastes of modern people.